YOKAI BEERDate: Winter 2022
Client: Personal Work
Instructor: Jason Holley

Yokai Beer remains a beer can design project for an imaginary local beer company in Kyoto, Japan. Each can features a hand-drawn Yokai, a Japanese demon with a fondness for beer. The Yokai design corresponds to the specific beer style and its taste profile. The visual identity incorporates tactile elements to enhance the design's appeal. Since the brewery uses traditional methods, the design emphasizes the non-machinery aspect of their beer crafting process.



Dancing Monkey is a pale ale beer using Japan-grown hop Spring Valley. Spring Valley has intense aromas of citrus and flowers. This beer pairs with smoky finger foods like smoked applewood bacon so that you can drink and eat while dancing. 







Relaxed Octopus is a light golden pale lager with a mellow citrus aroma. It’s a refreshing beer with a flavorful and delightful smooth finish. It’s complemented with lemon-flavored seafood such as fired octopus tentacles seasoned with lemon juice and pepper. 



Mock Ups

Burning Head is a craft beer based on Irish red ale. A beer pairing with hot foods like hot spicy chicken. Burning head has a moderate caramel maltiness flavor and a bite that helps you forget about the heat of the hot chicken



Thunder Brunch is a black stout with a malty lingering sweetness and notes of roasted coffee. It’s a perfect morning beer with the scent of coffee. It pairs with grilled chicken and waffles for breakfast. It’s a great substitute for a caffeine kick during a Sunday brunch.




©YUKI MURAYAMAillustrator/desginertempura restaurant